Opening a second location on the profits
“You could offer me $50,000 to forget everything he’s ever told me and I would just laugh at you. Because in six months, he’s made me more profit than that.”
Tommy JamesBike ShopMemphis, TN
Invitation from Lyle Leads
You’re invited to the Dallas FRAP Chapter
A room of local business owners working together to make more money from the customers they already have.
Only one business per industry. First come, first served.
One table.One seat per industry.
Every seat belongs to a different kind of business, so nobody at the table is your competitor.
- Your industry, your seat. Once a seat is filled, no one else in that industry can join the chapter.
- Built for profit. The chapter has one purpose: to grow each member’s profit.
- Four levers. Every meeting puts Frequency, Referrals, Average Ticket and Pricing to work on the members’ own businesses.
Meet your chapter leader
Lyle Leads
Lyle is a business coach, marketing strategist, speaker, and founder of Digital Success Advantage, an award-winning digital marketing company based in Dallas, Texas.
For more than 15 years, Lyle has helped entrepreneurs clarify their message, strengthen their marketing, and turn scattered ideas into focused action.
Read Lyle’s full storyShow less
As an entrepreneur with ADHD, Lyle understands what it is like to have a mind full of ideas while struggling to decide what comes next. He learned to work with his quick-thinking brain instead of constantly fighting it. Today, he helps other business owners overcome distraction, simplify their plans, and move forward with clarity and confidence.
Lyle also co-hosts DFW Christian Business Networking, where faith-driven entrepreneurs and professionals connect, build relationships, and encourage one another in business and leadership.
His approach combines creative thinking, practical strategy, honest accountability, and a simple belief: great ideas do not grow businesses until someone takes action.
What is F.R.A.P.?
FRAP is the profit formula that helps small business owners make more money from the customers they already have, using four levers: Frequency, Referrals, Average Ticket and Pricing.
The 4-minute explainer: the four levers every profitable business pulls.
- FrequencyGet your existing customers to buy more often.
- ReferralsGet your customers and fellow business owners to send you more business.
- Average TicketGet your customers to spend more each time they buy from you.
- PricingGet paid more for the value you deliver.
Owners already putting FRAP to work
$50,000 in the bank. Line of credit untouched for six months.
“When I started the FRAP Challenge, I was sinking. But it’s been six months now, and I haven’t touched our line of credit, not once, and I have $50,000 in the bank.”
Suzanne SoteloCountertopsHudson, WI
$50,000 in new recurring revenue this year
“Fifteen percent increase on every single job. Customers have not been batting an eye at it, and we’re making more money.”
Jason FalkPressure Washing and Window CleaningPearland, TX
An extra $100,000 a year in profit, on paper
“I still have my paper from printing out how to make an extra $100,000 a year in profit. Not just sales, but profit.”
Jake TaylorPressure WashingTopeka, KS
- 1Your details
- 2Pick a time for a call
See if your seat is open
Tell us a little about your business. If your industry’s seat in the Dallas, TX chapter is still available, you’ll pick a time for a quick call next.
No pressure. No pitch. Just a quick conversation to see if this makes sense for your business.
Frequently asked questions
What is a FRAP Chapter?
A FRAP Chapter is a local group of business owners, one per industry, who meet on a regular schedule to make more money from the customers they already have, and who promote each other to those customers. FRAP is the profit formula that helps small business owners make more money from the customers they already have, using four levers: Frequency, Referrals, Average Ticket and Pricing.
Who is the Dallas, TX FRAP Chapter for?
Owners of local businesses in and around Dallas who already have customers and want more profit from them. There is one seat per industry, so the room is never full of your competitors. When your industry’s seat is filled, it’s filled.
How is a FRAP Chapter different from a networking group or a chamber of commerce?
A referral networking group meets so members can pass individual referrals. A chamber of commerce is civic and broad, and open to every business in town. A FRAP Chapter is commercial and narrow: one seat per industry, built with one specific purpose, to grow each member’s profit. Many owners belong to a chamber as well, and the two do not compete.
What happens after I apply?
You share a few details about your business, then pick a time to talk with me. It’s a quick conversation to see whether your industry’s seat is still open and whether the chapter makes sense for your business. No pressure. No pitch.
See if your seat is open
Dallas, TX FRAP Chapter