Dwayne Willard is a seasoned trades professional, entrepreneur, and business coach with more than four decades of hands-on experience in the home-services industry. As the founder of Champion Services—a multi-trade company serving Wyoming and Utah—he has spent his career building high-performance teams, scaling service operations, and helping businesses achieve consistent, profitable growth.

Starting in the trades at age 13 alongside his father and grandfather, Dwayne worked his way from apprentice to Master Electrician to multi-business owner. He grew Champion Services into a multi-million-dollar, debt-free organization known for its culture, craftsmanship, and commitment to customers.

Over the past 40+ years, he has led teams through every stage of business—startup, scaling, restructuring, and long-term stability. Today, Dwayne brings his hard-earned experience to TradesBiz Coaching, where he helps owners level up their mindset, leadership, and operational systems.

His coaching centers on real-world principles: clarity of purpose, disciplined execution, decade-long planning, and building companies that can thrive without chaos or burnout. Dwayne’s mission is simple—help entrepreneurs shorten the curve to success and create businesses that support their families, their teams, and their legacy.

When he’s not coaching business owners, Dwayne can be found refining long-term goals, mentoring young tradespeople, and spending time with his growing family. He believes that forward is a way of life—and that everyone can build a future they’re proud of with the right tools, the right guidance, and the right mindset.